TWO COaCHES. TWO BRains. ONE PLaN.
With Hybrid and Online PT, you're not buying a generic programme with your name stuck at the top.
You get a full system - your training, calories, macros, habits and progression are built around you — your goals, your experience, your body and the life you actually live.
And you get both of us. Two coaches looking at your progress. Two sets of experience. Two perspectives when something needs changing.
One joined-up plan designed to get you somewhere.
and then there are the cloTHES...
Because if we're helping you look good out of your clothes, we might as well make sure you look good in them too.
NSFW Clothing brings the same personality as our training: bold, premium, cheeky and not particularly interested in looking like every other fitness brand.
Some you'll wear everywhere.
Some probably really are Not Safe For Work.
MORe than a workout
We're building NSFW around fitness, education, clothing and community — more ways to train with us, more ways to be part of it.
We train properly, laugh loudly, call out the bullshit and genuinely care about getting people results.
Two coaches. Two brains. One NSFW.
Look great in your clothes. Look even better out of them.
Neil & João
NSFW™
Neil Symons Fitness & Wellbeing
aBOUT NSFW
NSFW started as Neil Symons Fitness & Wellbeing with a simple idea: fitness should be intelligent, personal and actually enjoyable.
It's grown into something much bigger. Today, NSFW is training, technology, coaching, nutrition, clothing and community — built for people who want to have fun, look great, feel good and get proper results.
At the heart of it are two coaches - meaning you get two brains, twice the experience and double the fun!
We passionately believe fitness should be enjoyed, intelligent & structured.
We take your training seriously - but rarely ourselves. ;-)
Train with nsfw - your waY.
Happy doing your own thing? The NSFW App puts our training system in your pocket, with 400+ structured workouts and programmes, exercise demonstrations, progress tracking, nutrition tools, resources and community.
Want us properly involved? NSFW Hybrid is our flagship offer - and gives you personalised training, nutrition, habits, accountability and regular coaching — combining independent training with strategic face-to-face sessions when they'll make the biggest difference.
Further afield or don't need the face to face sessions? NSFW Online PT gives you the same personalised programming, nutrition, accountability and direct access to both coaches, wherever you train.
And if you want us standing next to you counting the reps, our waiting list is open for private one-to-one PT in Maidenhead.
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about Joao
I'm João, co-owner of NSFW — and, depending on who you ask, the (slightly) more lively half of the operation 🙂
Neil and me have an energy that we want you to be part of.
What started with two best friends with the same standards around training has turned into a partnership, a brand… and, most importantly, something people actually enjoy being part of.
If you’ve seen any of our content, you’ll know the dynamic — there’s a lot of energy, a lot of back and forth, and a lot of fun.
Fitness has shaped a huge part of who I am. Not just physically, but mentally — how I approach challenges, how I stay disciplined, and how I keep showing up even on days where I don't feel like it.
For me, training isn’t just about looking good — it’s about building confidence, self-respect, and consistency that carries over into every part of your life. And when you’re around the right people, that standard naturally rises.
I qualified as a Level 3 Personal Trainer over 10 years ago, and since then I’ve built and run multiple businesses. But in everything I’ve done, the constant has been people — motivating them, challenging them, and helping them realise they’re capable of more than they think.
That’s exactly what we’ve built with NSFW.
Everything we do is programmed properly, progressed properly, and delivered properly — but just as importantly, it’s something people actually look forward to. Because between the two of us, we make sure you’re challenged… and we make sure you enjoy it.
The reality is — the best programme in the world doesn’t work if you don’t stick to it. And people stick to things they enjoy, feel part of, and feel supported in.
So yes, expect structure. Expect progression. Expect results.
But also expect our energy, a bit of noise, and both of us making sure you get that “one more rep” — even when you’re absolutely convinced you’re done.
Through NSFW, we want to help people become stronger, more confident, and more consistent — not just for a short-term transformation, but as a lifestyle that actually lasts.
We’ve started with private 1:1 personal training — but we’re building something much bigger.
And when you train with us… you’re not just getting a programme.
You’re getting both of us in your corner.
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Everything changed for me after a serious accident in 2008. During recovery, I started working with a personal trainer — and for the first time, things actually clicked.
Not because of some magic workout.
But because of the structure. The accountability. The consistency. The fact that someone was there, guiding it properly… and making sure I didn’t quietly give up when it got hard.
That experience completely changed how I saw training — and led me to qualify as a personal trainer myself.
Joining forces with João was one of those moments where things just… aligned.
Same standards. Same approach. Same belief that good coaching should be simple, structured, and actually enjoyable.
We just went about it slightly differently.
He’ll say I’m the calm one.
I’d say he just talks more.
Somewhere in the middle is where NSFW lives — and our energy simply works.
The approach has stayed simple:
Build a body that looks good now… and lasts.
What matters most to me is helping people feel confident in themselves again — not just physically, but in how they carry themselves, how they show up, and what they believe they’re capable of.
And the best part?
You don’t have to figure it all out on your own anymore.
Because when you train with us, you’re not just getting a programme.
You’re getting a system, structure, support… and two coaches who are fully invested in getting you there — making sure everything is done properly and that you actually enjoy it.
When people ask me what I do, I usually give the same answer:
I help people realise who the f— they are.
aBOUT NEIL
I know what it feels like to not feel comfortable in your own body — because I spent years there.
I didn’t grow up being “into fitness.”
If anything, I spent my first 30 years actively avoiding it — bullied at school, intimidated by sport, and never quite feeling like I belonged in that world.
Well into adulthood, I tried everything you’ve probably tried too. Slimming clubs. Points. “Sins.” No carbs. Low fat. Shakes. Detoxes. Apple cider vinegar. Keto. Atkins. Even those electric ab pads that promised a six-pack while you sat on the sofa (they didn’t).
I chased every shortcut going — my weight going up and down, my confidence going with it.
If you’re reading this thinking “that sounds familiar” — you’re definitely not alone.