
MY STORY



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Thanks for stopping by - here’s a little bit more about me to help you decide if you think you’d enjoy working with me towards your goals.
I was late to fitness - bullied at school, feared sports, into adulthood tried every passing fad - slimming clubs, points, ’sins’, no carbs, powdered juices, detoxes, apple cider vinegar, shakes, low calorie, low fat, Atkins, Keto... I stuck electric pads to my belly promising me a six pack. Every Facebook ad 'looking for 6 local men aged 18-50 who want to transform their bodies' was answered & I bought endless Mens Health subscriptions promising ‘guaranteed results’, I ran (damaged my knees), powerlifted (hurt my joints) - still my waist yoyo'd 36" to 40", I HATED my reflection & my mood was permanently low. I'm sure if you're reading this, a smile has crept across your face as you’ve probably tried one - or more - of these things too.
Recovery from a serious accident in 2008 was when my fitness journey (health awakening?!) began - a realisation that our one body houses our one life. I found an awesome PT and things clicked - the appointment in the diary and the 1:1 motivation was what I'd been missing. As time went on, I was inspired to qualify too.
My ethos is that we should aim to build a body that looks great today - but that will last us into tomorrow. There is no better feeling than helping people transform their bodies & health, achieve their goals and build their confidence. I was asked, "if you had one sentence to tell people what you do, what would you say" - my answer? Help people realise who the f-- they are!
I've worked around the globe on major business transformation programmes at a senior level for decades - building relationships with people from different abilities, backgrounds, countries & cultures is my speciality. I’ve helped companies transform their people & functions for the better in 20+ companies ranging from Sky to M&S to EasyJet, from big globals to SMEs; in recent years slowing this down - I've gone from training people on the side to making it my full time passion and never looked back since.
When the music industry calls I enjoy helping pop stars with their VIP meet & greets and sometimes shoot their concert photography, and I've run a voluntary group for stroke survivors for over 20 years. I'm also the Event & Fundraising Lead for a global charity co-founded by Belinda Carlisle. (Yes, Heaven Is A Place Earth). I’ve put the links below in case you want to have a look and paint a picture of what I’m about away from the weights.
I hope all of this gives you confidence that this is a place of no judgement. I’ve seen it all, read the book and probably got it on vinyl (yes I collect). No matter your ability, lifestyle or aim - be it to get rid of your Dadbod, return to the gym after some time away, get started for the first time or just move around - you are welcome here.
If that kid who hated PE & sports could fall in love with fitness and health, I knew that you can, too.
https://animalpeoplealliance.net/our-team/